Clean Numbers
old:
435 gold
720 gold
new:
450 gold (possible starting item?)
700 gold (still retains only item with x gold cost)
Gold efficiency of all AP items goes down, but I believe that having clean numbered item costs across the board is worth it.
http://pre14.deviantart.net/bf1b/th/pre/i/2013/336/5/e/amplifying_tome_by_doomsp0rk-d6whla8.jpg