how many people who think build diversity sucks are actually trying to find it
don't get me wrong I want nothing less than a total overhaul of this games items at some point but I've been having a ton of flexibility in build paths for so many of the champs I play that i can't help but wonder why people think they aren't allowed to deviate; I have at least two builds or playstyles for everyone I play regularly
and yes, build diversity includes keystones
For Illaoi I've got Conqueror, HOB, Klepto, and I can run Transcendence secondary into IBG rather than another AD item while still squeezing a little AD out of the CDR overcap. I don't need to take DD if I don't want it, if I just need to meat sack aggro as long as possible I might go Steraks into Stoneplate.
Volibear, you've got the usual standard Titanic tank builds. Tank support items work great on him, but so does Shojin into 2 AP items which turns you into a teamfight monster (Protobelt and Liandrys, Morello if Grievous is needed). Conq, Predator, etc
My favorite Mordekaiser build is Predator with a Proto Dcap rush into stacking a bunch of on hit like DMP and Lich and being a pseudo assassin.
Shyvana, she's got full AP jungle, she's got Shojin tank top, she's got her classic onhits juggernaut, she can build almost anything she wants and mix and match and make it work.
The thing about build paths is that they're only going to change if it's necessary. Marksman builds might diverge if onhit becomes better, or lifesteal > crit, but mages and divers have very self sufficient kits and usually only need a handful of core stats to keep those kits going strong throughout the game.
I guarantee you though, most champs can definitely change their builds a little bit and you're doing a disservice to yourself by not exploring more.
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