This thread will probably get deleted, but yes, the vast majority wants URF to be permanent.
The reason it doesn't happen, is because it is currently used as a super effective marketing tool. They bring it out, in order to bring all of the old players back, who are sick of mindlessly last hitting minions, and counting massive cooldowns. Once that initial swell in the playerbase caps out, they cycle it out, and try to funnel all of those players back into SR. They want players on SR, because of the esport appeal.
Then, after all of those players end up quitting again (it's an old, tired game, with identical mechanics to what it had a decade ago, so of course old players are sick of it), Rito just pulls out URF again, and attracts the old players back.
The thing that URF proves, is that players greatly prefer low CD's, a fast pace, and far more action. You get huge momentum swings on URF, and the action is nonstop, so it's just an insanely fun mode. It's also (by far) the most played mode in the game, when they allow us the option.
For some reason, they are completely unwilling to just follow the URF model, and make a competitive version of the game, that is action packed, and fast paced. It's baffling, because people are quitting League, but they won't support the only mode that actually brings people back to it.
Think about this, LoL was the most played video game in the entire world, for years, and it's only available on PC. That's incredible. Now, that isn't the case, and it's losing its playerbase steadily.
The logical thing to do, would be to actually fine tune, and balance URF. Quit with the random champion crap. And give it support and love. Make it a fully supported mode.
But I honestly don't think that'll happen. LoL will probably just continue its cheap marketing gimmicks, attempting to bleed the playerbase dry, and die off into obscurity. It would be really cool if they'd actually listen to the playerbase though.