Off meta "supports"

Playing off of the meta can be fun, I get it. But there's some stuff that just makes the game unplayable. Brand "support" is one such example. Caitlyn has a basic attack range of 650, the longest in the game. Brand's w has a range of 900, meaning that even if you pick the adc with the longest range you're never allowed to farm safely. This doesn't even mention the other support in lane who will be taking the damage as well, and the fact that I'm really only talking early game. If the Brand can get his adc ahead then he just builds damage and becomes apc Brand like normal. But if he doesn't and you have a Brand "support" they never build support items and try to build damage, become useless and ruin the game. I really do get the appeal in the "fun" of playing off meta stuff but when it ultimately amounts to soft inting and ruining the game for others, shouldn't there be some kind of deterrent for these kinds of picks? I mean I don't honestly know what you can do but I know when I'm top or even jungle for the game and my support locks in some selfish, power hungry champ or some "fun" off meta thing it feels like the game is already lost and playing through a game where it feels as thought the outcome has already been decided is awful.