To the OP --- As someone who studies Commerce (Business) let me give you an insight into what they are thinking/doing.
They are aware of what they are doing, what they are doing is taking a calculating risk which means screwing over the "minority" of hardcore League players and Grandfather'd players for the future generation of E-Sports kids and free marketing ploy that is Dynamic Q.
They are marketing to younger kids, younger people who will market their game to their friends, because not only does playing with friends increase the chances of people buying aesthetics things like skins for wards/champions etc, but it improves their branding of Esports, if you read this blog they released a couple months ago.
http://na.leagueoflegends.com/en/news/riot-games/announcements/riot-pls-dynamic-queue-sandbox-and-league-2016
"We want League of Legends to become a global sport that lasts for generations. We’re not just talking about the LCS (or LCK, or CBLoL, or NACS, or…); we’re talking about League as a way of life - a competitive hobby, pastime, or activity that stays with you through the years. Imagine growing up with League the same way others have grown up with basketball, baseball, or soccer; shooting free-throws at the park, playing pickup games at the gym, forming new friendships in recreational leagues, being a die-hard fan of your favorite pro team, all the way to taking the international stage at the World Finals (if that’s the path you choose). Ultimately this is our goal: to foster a love for the sport of League by offering competitive, fulfilling experiences at all levels of play. We’re not quite there today, but we think we can get there with your help."
It's extremely obvious here they aren't talking about anyone past the age of 20 of even past the age of 17. (I'm an adult so definitely not marketing towards me)
Their entire speech here does not actually address a single one of the hundreds of issues pointed out to them about the CORE ISSUES OF DYNAMIC Q. Yet disseminates from the issues entirely and just points out in so many words that, **THEY DO NOT CARE WHAT GRANDFATHER'D PLAYERS THINK, THEY AREN'T GROWING THIS GAME FOR US ANYMORE
**
I could rewrite this entire section for you guys here in my typical curt fashion if you guys ever read my messages here on the boards and it would look something like this:
_"Hey guys, AegonTheDragon here, over the last 6 years, you've guys put in a lot of money, hard earned work to make this game become one of/if not the largest game in worldwide gaming. League has become incredibly competitive, and we thank you for that. However now that you've guys have done all the dirty work in making the game big.
It's time to give you guys a big "fuck you" and move on from all the money you've given us, given the potential of Esports Growing Business market for future generations. We want what works best as a business model to continue our insane yearly revenue with the least amount of liabilities possible to ensure we can futher build a monopoly on MOBAS, but also on future Esports games to come, and that means;; scrapping Solo Q. Inserting a bunch of cool looking, shallow gameplay changing/ short term effects to take your mind off it,** adding MORE groups/ MORE clans, and MORE ways for you to self market for us using a very basic business tactic: Word of Mouth** ._
This vision doesn’t demand we drop everything else we’re working on. It just provides us with an overarching ideal we can push toward. We want League to grow into a true team sport and, at times, progress has been painful. As we stack-rank our development priorities, we’ve had to be honest with ourselves in making hard decisions about things we aren’t prioritizing. It’s part of why we retired Dominion, and it’s part of our initial goals for dynamic queue (and why we fumbled in the transition over from solo/duo queue). With these challenges in mind, however, we still believe this is the vision, and we’d love to hear your ideas on how we can accomplish it.
As we get more comfortable talking about work on the fly, Riot Pls will move away from being about the features we’ve shipped (or won’t ship) and more on the lessons we’ve learned in pursuit of this vision. For now, we have a few things to cover:
_That being said, any of you who really care about this game and cannot comprehend why all your hard work of the last 6 years of playing to grow your individual skill rather than being elo boosted or "teamplayed" up the ranks, will unfortunately be ignored because you're not part of our future focus . Dominion players? HA goodbye, you guys barely brought in money to begin with so we're just flat out scrapping that Q. TeamBuilder? Get some friends and PLAY DYNAMIC Q AND LEARN IN DYNAMIC Q, say goodbye to that too, we want money, not mechanically skilled players.
With that in mind, I'm just going to sit here and pretend that I care about you guys, in typical business fashion. While closing my eyes and ears to all criticism and listening to only people who believe in what I believe in like a close- minded bigot, anyways time to change subjects, SANDBOX QUEUE COMING (something that should of been done 3 years ago) ."
_
There you guys go,
A corrupted tacky human resource filled reply by Riot translated into normal human form by yours truly** AegonTheDragon**. You're Welcome