Brand - The Burned Out Vengeance?
This is quite a long post I know, tl;dr is at the bottom.
Brand is probably the champion with the least amount of mechanics. One CC and everything else is damage. This is very unique and actually interesting to play with but leaves Brand with very little tools to survive in the game outside of outright blowing up his target(s). Despite that I still think that he can be nudged into a spot very he can be quite viable.
First of a small analysis
**Strengths: Burst Damage ** Potentially able to blow up a target almost instantly with very good scaling. One of the highest damaging casters.
Weaknesses: virtually no defense, unreliable damage and cc
Has no mobility tool outside buying items Has almost no tools to fight enemy mobility (pushes, slows) his only cc is a skillshot that needs a set-up (telegraphing it)
Opportunities: teamfight aoe dmg, poke
A good W and ult can deal devastating damage in team fights Abilites are more reliable thanks to reasonable range in teamfights as well In lane his poke can be very potent if the enemy has no mobility
Threats: skill denial, assassinations, high mobility
Spellshields and abilities like Yasuo' W or dodges like Fizz's E can absorb very important parts of Brand's combo, basically negating his Strengths. Seeing as he has nothing else besides dealing damage this greatly impacts his viability
Taking everything into account I think his biggest problem is reliability. Champions like Yasuo or Lee Sin simply have too many tools to annihilate him while dodging his only CC and big, if not all of his dmg. Furthermore the popularity of Morgana and Braum certainly don't make things easier for him.
My thoughts for "nudging" him into viability: Increase in reliability while keeping his core mechanics intact.
Brand's Q slows for a reasonable amount (like 30%?) for a reasonable amount of time (like 1.5 secs) if the target isn't affected by Blaze.
How does this help? It makes his lane more reliable by giving him a tool to cc his target without having to hit another spell before that. It would keep his unique trait of having only one CC available for a rotation though and would keep his stun as unreliable as it should be for a burst caster (right Syndra?).
My second suggestion for reliability would to allow Brand's ult bounce to him like Ryze's E.
This would make him less "well…I'm dead" kind of guy if you meet the enemy jungler during a rotation and there is no monster/creep to bounce your ult off of and it would increase his ability to tear someone up when he somehow manages to catch someone out. This might however be a risky change and require dmg-adjustments because it might create some "bull****" situations for the unfortunate squishy ad-carry who missteps and is dead before he notices it.
Those two changes are relatively minor (imo) and from a player's point of view shouldn't be too hard to implement. They also don't have a big effect on his strengths I think, they only slightly lessen his weaknesses and don't introduce new strengths (imo). Thus those changes should be in the spirit of clear strengths/weaknesses.
If bigger changes are planned for Brand I would really suggest changing the E because it's a pretty bad ability. It's his worst ability (at least imo). I consider it a tool to apply Blaze or in lane a farming tool. Outside of lane it can't function that well as a wave-clearing tool because of it's poor range and in fights is basically just used to initiate a combo on a target that get's close for whatever reason.
In my opinion it should be a complete utility tool. Remove it's base dmg, turning it into a tool that set's a target ablaze on a longer range. A somewhat crazy suggestion would be adding a self-cast portion on it (see below). The proposed change would reduce his lane-pushing/clearing but imo he isn to picked for that anyway and late game, wave clearing with his E is pretty risky under sieges anyway. This is how the suggested functioning of the new E would be. I am fully aware that it would add more CC to his kit but let's face it, all new burst casters have a stun and a slow these days, if not more:
E: Conflagration On Self-Cast: Brand bursts out in flames pushing away every hostile unit near him, dealing damage to them. On Enemy-Cast: Brand lights his target ablaze. If the target is already ablaze it will be engulfed in flames slowing it's movement (like 30% again).
On enemy-cast should also reduce the cool down of the spell later on (in order to avoid horrible landing phases where someone is constantly ablaze) because having to wait on E or W so you can stun again while your Q is off CD feels horrible.
Reasoning behind the self-cast. It would alleviate some of his great weaknesses and threats. The push shouldn't be too strong (thing Maokai Q) but still give him room to follow up with a Q. This would help him greatly against champions who would otherwise just walk all over him with no chance to fight back.
**tl;dr:
- Give Brand's Q a slow on non-blazing targets.
- Let Brand's R function like Ryze's E and bounce to him as well.
- A more radical change: New E, adding in more utility into his kit.**
PS: Skin Suggestions Corporate Brand (overworked office guy having a burn out) Fire Sale Brand (still Corporate Brand but a different twist)