My issues with Illaoi
First things first: I do think she is a bit too strong right now, but the plus side is she's unable to convert that into wins. She's also fun to play and "feels" rewarding.
Now, on to the problems I see with her:
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Everything about her feels like she should be an AP champ instead of AD. Only her 2 dunks (W and first part of her ult), and her slow autos, look like they should do AD damage. Everything else - her passive, tentacles, soul pulling, summoning of more tentacles after a dunk - visually look like they should be AP damage. They even feel like they should be AP IMHO. I understand Riot's decision to make her an AD champ, but it just doesn't match with her kit and VFX.
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Related to item #1, one of the stated goals for Riot is clarity. I shouldn't have to lookup the details of a champ to understand the basics of how they work and what their primary strengths and weaknesses are. They failed in this with Illaoi. You need to lookup what her abilities do in order to know how to play as her or against her effectively.
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The time on her curse/vessel mechanic is too long for how often the tentacles spawn. The only other alternative is to back off for a bit and kill 3 tentacles to make it end. How does one know to do this? Look for and find a debuff icon, hover over it, and then read the (somewhat) lengthy description to see that it can be broken by killing tentacles. This is not intuitive at all, and presents an unclear method to fight back against her without having played numerous matches against her.
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Like most other champs in that role, each additional hit with her tentacles should do decreasing damage. There's way too much team burst potential for somebody that is fairly tanky without it. It's still rewarding to hit multiple champs, but isn't as ori-ult devastating to do so. Some buffs to other aspects (i.e. her q or e reflection damage, or mana costs or cds) may be needed to balance around this, but it really rounds her out.
Edit: Thanks everybody for the feedback so far. I appreciate all feedback and discussions!
is a broken item and she'd be ridiculously oppressive if allowed to buy it