Question of curiosity: Why no lawsuit?

Zero Shingetsu·Aug 27, 2017·0 votes·437 views

LCS. League Championship Series. That sounds familiar. Where have I heard that before...?

Ah yes! https://en.wikipedia.org/wiki/League_Championship_Series

Now I'm no baseball fan, but baseball is a much bigger deal internationally than League... and the WWF had to change its name when the World Wildlife Fund of all things sued them. So I have to wonder why the MLB hasn't sued yet? League's pro scene is evidently a big deal now. I hear fans, players and Rioters boasting about it all the time. How the sport has been legitimized. How the masses are being forced to recognize its gravitas. How it's a bigger deal than many traditional sports now. The "wave of the future", they say.

So I find it a bit curious that there's no lawsuit. If there were a lawsuit, I wonder what they'd change the name to?

(Interesting side note: For some reason, there's no alternate link or disambiguation page on the LCS Wikipedia page.)

9 Comments

DrCyanideAug 27, 20174 votes

Because it's not "League Championship Series", it's the "League of Legends Championship Series".

Let's count it as a good thing that there's not another pointless lawsuit.

Zero ShingetsuAug 27, 20171 votes

{quoted}

Because it's not "League Championship Series", it's the "League of Legends Championship Series".

Let's count it as a good thing that there's not another pointless lawsuit.

WWF wasn't World Wildlife Fund either. :P

But you have a point there. I'm glad it's not a thing, I just have to wonder why, given the traction League is gaining as a sport.

ChompyWulfAug 27, 20172 votes

There is also the matter of MLB has the ALCS and NLCS. Meanwhile Riot runs the NA LCS and EU LCS. It's little things like that which probably keep MLB from even wanting to bother.

III BAKURYU III Aug 28, 20172 votes

They might not care honestly, who watches baseball anyways ?

hotarseAug 28, 20172 votes

[{quoted}](name=III BAKURYU III ,realm=NA,application-id=9hBQwnEU,discussion-id=dmKs9MXm,comment-id=0004,timestamp=2017-08-28T03:37:31.814+0000)

They might not care honestly, who watches baseball anyways ?

Such a boring sport to watch, srsly.

Casual DudeAug 27, 20171 votes

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BigBellBruteAug 27, 20172 votes

There is no lawsuit because you can't trademark commonly used things such a s "league championship series" Baseball if it has a logo for their LCS can trademark the logo. But they can't trademark the words.

GlîtchyAug 27, 20171 votes

Why sue over audience being bigger?

Zero ShingetsuAug 27, 20171 votes

{quoted}

Why sue over audience being bigger?

As the WWF/WWE thing proves, lawsuits aren't always a matter of audience being bigger. (By the way, that's a fallacy, MLB audiences are bigger. ... For some reason I can't fathom.) More likely it's a matter of copyright. LCS is a brand. It's an identity. It's something that draws the eye when it rolls around, and generates hype. You'd think the MLB would be irritated if they thought League was redefining what "LCS" meant in the minds of the viewing public.

Heck, sometimes it's a matter of principle, or just suing because you can get some money. No matter how wealthy a group is, too much money is never enough, and all.