2016 Mid-Season Invitational By the Numbers
As we rocket into summer split and begin the countdown towards the 2016 World Championship, we’re looking back on our 2016 Mid-Season Invitational - and how many fans tuned into the springtime clash of champions.
This year’s tournament was more ambitious than ever - spanning 8 days of gameplay and more hours of play than ever before - while on the Rift, twists and turns kept things interesting.
Fans from all over the world tuned in for 119 million hours of live broadcast content (not counting rebroadcast viewership) - with over 202 million unique daily impressions. As with our Worlds 2015 numbers, this is calculated by taking the unique viewers every day and adding those numbers.
At its peak, MSI had over 6 million viewers tuned in concurrently to take in the live action with an average of 2.3 million viewers tuned in simultaneously across the 8 days.
We loved trying new things this year - from an extended format to an exciting opening ceremony to a glowing LED stage. Hearing crowds cheer live in our awesome host city of Shanghai and seeing the competitive narratives unfold - RNG winning the group stage in front of a home crowd, CLG carrying the NA banner, SuperMassive earning respect for Turkey, SKT re-establishing its global dominance (just to name a few) - MSI has been the highlight of our competitive year to-date. Massive thanks to all fans who supported their region and helped make it an event to remember.
