Please return to the idea of Charity-based skins

Riot, I truly believe that not only with the direction of the video game industry into a new realm of exploration and a tool that has helped formed new societies in a new world, so to speak, as well as the sheer power you've collected from taking a genre as obscure as MOBAs and rocketing it into the limelight, as well as what you've done to bring a breath of fresh air into eSports, I think you are going to need to start doing some really innovative things with your resources to reciprocate among the other facets of society.

I started this idea off with a simple idea of a Support skin(because of the commonly overlapping themes of charity and the support archetype of course) that we could get for a "pay what you think this skin is worth" type of deal; Except instead of directly paying you, we donate to a sponsored charity(be it Child's Play or something like that, anybody who you could reliably team up with) and get a code that we'd then put in to unlock the skin. Of course there's other things I'm sure you could think up, but the implications of being able to take even a small portion of the power you've amassed with this one game and redirect it to places that really need it within the world at large is a powerful demonstration not only of your dedication to the betterment of your game's community, but to the advancement of society as a whole.

Really any idea on the model of "Take some of the playerbase's interests in our game and help redirect it so that we can do good in the world while still making an awesome game experience" would work - I am just enthralled and fascinated by the potential brought forth from this, and think it could bolster the health of your game community, public image, and the world you live on all at once.